This past Thursday night, amid swirling speculation about a shooting at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.
Although it is by no means a perfect news source, her message resonated to many. It is one of the broadcasters where there exists reality-based and largely dependable reporting – particularly during crises like the one developing close to a New Hampshire storage facility.
A Precarious State Amid a Corporate Battle
Yet the news network, now middle-aged, finds itself in a uncertain situation as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
No matter the result, the fate of CNN has been drawn into a high-risk game of mergers and acquisitions, rather than as a question of what helps the information-seeking public.
“This is yet another example of the fundamental flaws with origins in many years of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The speculation about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.
“It gets presented as a financial tale with influential figures as the central actors, but there is scant discussion of the public interest,” Pickard said.
The Complicating Factor: Donald Trump
This situation is made more complex by Donald Trump’s opinions about a network he has consistently labeled as perhaps his primary “fake news” antagonist.
Remember the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now asserts that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is part of why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to prefer that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.
A Possibility of More Instability
It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a separate entity. Such a move could be a relief to many at the network, but it’s not exactly a secure position. That structure could position CNN for another sale. It never ends.
According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should block both deals.
“Both acquisition attempts would be detrimental to the country, and both should be challenged by the government,” Wu stated.
The Bigger Problem and a Path Forward
Whatever happens with this particular battle, the larger issue endures.
“Our current system is a profoundly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can tackle it.
Will that happen in an era where the head of the FCC refuses to acknowledge that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will not happen in the future.
Initiatives that bolster independent news organizations, aid local journalism, fund public media, and outlaw the concentration of media power in a handful of hands are achievable – they are necessary for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN cannot be pieces in the most recent corporate chess match.